Why should I care?
It means we have a keen eye for style and design. We are concerned with colors, fabrics and materials. We visualize a collection before it's finished and know what will look best with each outfit.
We love the anticipation of new color palettes and styles for each upcoming season. We scour the trade shows and catalogues for trends, consider what's happening culturally, and welcome the opportunity to spend time with friends we've made in the industry over the years. We put a lot of energy into making sure our brands visually speak to one another in a way that get's our customers as fired up as we are about the coming season.
We don't just take what the manufacturer gives us. We go out on the mountain side by side and test our products with them as we seek out and bring the latest groundbreaking technologies to our customers.