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Our stories


Favorite Powder Stash

On a powder day, El Cap, center line of the infamous Mt. Rose Chutes, is the coveted place to be! Its purported world-class terrain is as challenging as any other, with over 1700 vertical feet that combines double black diamond pitch, trees, crud and outcroppings. Après-ski? Take in the birds eye view of Washoe Valley from the Winters Creek Lodge.

Winters Creek Lodge
Mt. Rose Lake Tahoe
Treasured Mountain Experience

One day we were cruising down “Steins Way” in Deer Valley Utah. A moment later, who was skiing right next to us was none other than the giant slalom 1952 Winter Olympic gold medalist, Stein Eriksen! We had an incredible morning of skiing, ending with a cherished photo that hangs in our store today. Thank you, Stein!

Why We Love this Business

We love this business because every day is different from the last and we meet the most amazing people. We had this one family who had been loyal customers for years. The day came that they decided to move overseas and trade the mountains for the sea. We really missed them. Then one day, “our family” was back the kids now teenagers!. They had come home to return to mountain life. We were so excited for them. Four hours later and with the help of 6 crew members, we had all 8 of them outfitted head to toe - with all the equipment, apparel and accessories they needed to get back on the snow.

1st Urban Ski Base Jump

For our 2007 BOBOFEST/Warren Miller event, we got permission from the City of Reno to build a huge ski ramp on top of the Silver Legacy Resort Casino. We had our good friend Kevin Quinn from Points North Hell-Adventures, Red Bull and Mike Rosen from K2 monitoring the wind and safety factors while our dear Shane McConkey, JT Holmes, Miles Daisher and Jesse Hall pulled off the 1st Urban Ski Base Jump in the country! It was for sure a nail-biting scene with the swirling wind that day. After the jumps, we proceeded to our Fundraising Party for the Make-A-Wish Foundation with the Ray Parker Jr. Band and about 30 of the most celebrated ski/board Pro Athletes in the country. We topped the night off with our Warren Miller Movie Preview of “Off the Grid.” It was truly quite a day!





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