BOBOS has grown up over their 52 years in the business. We see skiing and snowboarding as something that has forever changed the status and culture of our community. Our way shows people the beauty of our mountains and the magic of our own backyards.

We engage aspirations and desires for people who seek to be the best version of themselves. We do this bit by bit, year by year, across generations. Our way preserves a sense of family and builds traditions in an ever-growing, ever-changing city. This is how we make our mark in the community and culture of the greater Reno/Lake Tahoe area.